Our Story
Born on the Water
ICT Performance Lures started the way most great things do — on the water, frustrated with what was in the tackle box.
Why We Started
ICT Performance Lures was born out of a simple idea: build the lure you actually want to throw. We were tired of buying bags of soft plastics that looked great on the shelf but fell apart after two fish, or had the wrong action, or just didn't match the colors that were working on our local lakes.
So we started pouring our own. We experimented with formulas, tail designs, and color combinations until we had something we were genuinely excited to tie on. The Frog, the ICT Sinko, and the Swim Bait aren't products we designed in a boardroom — they're lures we built because we wanted to fish them.
What We Stand For
Built by Anglers
Every lure we make is designed and tested by people who fish. We're not a factory — we're a small operation that cares about what ends up on the end of your line.
Tested on Real Water
Before any lure goes in a bag, it goes in the water. We test in real conditions — murky lakes, clear reservoirs, heavy cover — until the action is right.
Custom Colors Available
All three of our lures are available in custom colors. If you have a color that's been working on your home lake, reach out and we'll make it happen.
The Lineup
Three baits. No filler. Each one built to trigger the bite.
Topwater hollow-body frog
Frog
Wide flapping legs churn the surface on every twitch. Built for fishing over grass mats, lily pads, and open water.
Senko-style stick bait
ICT Sinko
A perfectly weighted stick bait with a slow, seductive fall. Deadly wacky-rigged, Texas-rigged, or weightless.
Paddle tail swimbait
Swim Bait
A natural swimming action that triggers reaction strikes. Works on a steady retrieve or slow roll near the bottom.