Soft Plastic Fishing Lures
Built for the Strike
ICT Performance Lures are handcrafted soft plastics designed by bass anglers, for bass anglers. Every color, every tail, every pour — made to trigger the bite.
Featured Lures
What's in the Box
Soft Plastic Frog
Frog
A soft plastic hollow-body frog with wide flapping legs that churn the surface on every twitch. Built for topwater action over lily pads, grass mats, and open water.
Born on the Water
ICT Performance Lures started the way most great things do — on the water, frustrated with what was in the tackle box. We wanted lures that actually performed: the right action, the right colors, the right feel in the hand.
Every lure we make is tested on real water, in real conditions. We're not a factory. We're anglers who pour, test, tweak, and pour again until it's right. When you tie on an ICT lure, you're fishing with something built by someone who cares as much about the catch as you do.
This is our community. Welcome to the water.
From the Water
Anglers Don't Lie
★★★★★"Threw the Frog over a grass mat and got crushed on the first cast. These things just work."
★★★★★"The ICT Sinko is the only stick bait I throw anymore. The action on the fall is unreal — bass just can't leave it alone."
★★★★★"Finally a small company that actually fishes. You can tell these lures were designed by someone who's been on the water."
The Full Lineup
Shop the Full Lineup
Two baits. Zero filler. The Frog and ICT Sinko are built to perform — find your next go-to bait.